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Hvad driver dig – din virksomhed?

juni 22, 2007

Seth Godin gør sig i sin blog nogle gode tanker om, hvad der driver eller motiverer organisationer (personer) til at gøre det, de gør. For eksempel kan de være drevet af følgende:

MARKET DRIVEN: Lots of people claim this one, but few achieve it. Creating what the market wants. I’ll put JetBlue in this category.

MARKETING DRIVEN: Much more common. This involves creating what the marketing department wants. Like American Express.

FASHION DRIVEN: This involves changing the market to have it want what you just made. Armani, certainly, but also an art dealer at Basel.

FOUNDER DRIVEN: Idiosyncratic activity, usually by the person who’s name is on the door. I’d put Virgin in this category.

Læs om de øvrige drivkræfter her.

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